U by Kotex - Let's move on.

 

Everyday, women around the world achieve amazing things with or without their periods.

This campaign celebrates just some of the women who don't let what is a natural and healthy part of life, hold them back.

 

 

Campaign Award Recognition

 

This campaign catapulted the brand from #3 in the market, to #1, and as a result it picked up two Gold and one Bronze award at the Australian Effie Awards, and a Bronze at the coveted IPA Effectiveness Awards in the UK.